Imire is a charity with a big mission. Imire is dedicated to protecting wildlife and strongly believe that rural communities and conservation programmes can successfully thrive side by side, working together to ensure the protection of our natural heritage.

Imire creates awareness internationally of the wildlife and poaching crisis that threatens Africa, and the obstacles faced by local communities and conservation organisations. Sadly, the biggest threats to the animals protected at Imire and regionally are poaching and human overpopulation.

Poaching is driven by demand for ivory and rhino horn in foreign countries and fuelled by poverty and lack of education on the ground. In order to protect the rhino and all wildlife, they believe it is essential to empower local communities.